Building Wraps: The Changing The Face Of Advertising
Perhaps you have noticed the massive wall-sized advertisements that cover the entire front, side, and windows of buildings in the Kansas City area. This is because, they have come into style recently as a way for advertisers to convey their message in a large, dynamic way. They are typically very creative and bold and a tend to have a huge impact on audiences, which is why corporate advertisers use them and love them. In fact, there may be nothing with quite the impact of a building wrap, when it comes to outside the box advertising.They transform dull looking windows into something spectacular and are known for their bright and captivating graphics. They look fantastic during the day BUT usually are designed to look especially amazing at night, when lit up, like this one.
What Are Building Wraps?
Building Wraps are at the very top of window film technology innovations and as the latest and greatest in the window film arena. Their use is shaking up the promotional world and could be something that changes the game completely. In a nutshell, they transform the exterior of buildings into large-scale advertising billboards but do not block the view from inside the building. These promotional films are easy to apply and even easier to remove so they can be changed out as often as the advertiser or building would like. If you own a large commercial building, this could be a potentially huge, untapped, profit center for you, as big corporate advertisers will pay good money to lease your building’s exterior. The best commercial building locations are in high traffic areas or along highways where a many people will be exposed to a message- (think along I-70 or 670) With 3M solutions, nearly any kind of building can be wrapped–textured surfaces like brick or stucco, as well as windows or smooth surfaces, are all possible bases for 3M building wrap. They are both very attractive and durable so, not to mention versatile, so it is no surprise a lot of large companies use them to launch new products, or as large-scale branding campaigns and to promote major events, like this one from Nike.
The Benefits Of A Building Wrap
In the era of mass communication like never before, building wraps are incredibly visible and a way to stand out, all the while, communicating a promotion to the community at large. The benefits don’t stop there either.
Building wraps also:
-Harness your location and its aspect within the community
-Are highly visible from great distances
-Are unique and cutting-edge
-Hit audiences where they live work and play
There are plenty of benefits to the commercial buildings that lease the space for the window wrap as well.
-Monetizing the exterior of your building dramatically increases revenue
-Potential for return business from wrap buyer-meaning more profit
-All the benefits of traditional window film for your building’s occupants
-Helps your building stand out to the public and be remembered.
Window Film Kansas City: Kansas’s Expert 3M Window Wrap Installer
From the high rises of the Power and Light District to the Kansas City Convention Center area, there are a fair amount of factors to consider when customizing a graphics solution for a building wrap, both on the advertiser’s side and, of course, for the owner(s) of the location. Considerations like– the length of the campaign, time of year, the level of tinting on the glass and the culture of the people inside the building must all be worked through. To do that properly, one should consult an expert like Window Film Kansas City, who can consult on the decision and manage the entire installation process from beginning to end. As a skilled 3M installer, we can do high-quality building wraps big and small.
Whether you are a major brand looking to buy a building wrap for a product promotion or you are a commercial building owner who has been approached about allowing a wrap of your building–contact Window Film Kansas City today for more details on what a 3M building wrap can do for you.